Agency Tech Guide / HighLevel
HighLevel Pricing: Starter vs Unlimited vs Agency Pro
Check current HighLevel pricing →
HighLevel currently has three main agency plans at $97, $297, and $497 per month. The practical difference is less about a long feature checklist and more about how many client accounts you manage and whether you want to resell software.
Research note: Product details and prices can change. We use current vendor documentation for factual claims and recommend checking the vendor before you buy.
HighLevel pricing at a glance
| Plan | Monthly price | Best reason to choose it |
|---|---|---|
| Starter | $97 | Up to 3 sub accounts, unlimited contacts and users, plus core platform features |
| Unlimited | $297 | Unlimited sub accounts, basic API access, and phone and email rebilling without markup |
| Agency Pro | $497 | SaaS Mode, automated sub account creation, markup on phone and email rebilling, and advanced API access |
Starter at $97 per month
Starter is the lowest cost entry point and currently includes three sub accounts, unlimited contacts, unlimited users, support, and the core platform. It fits a solo marketer, a small agency testing the platform, or a business that does not need a large client account structure.
Unlimited at $297 per month
Unlimited removes the three sub account ceiling. It also adds basic API access and phone and email rebilling without markup. For an agency that expects to manage more than three client accounts, this is the first plan where the account structure begins to match a growing client roster.
Agency Pro at $497 per month
Agency Pro adds SaaS Mode, automated sub account creation, advanced API access, and the ability to add markup when rebilling phone and email usage. This plan is aimed at agencies that want software revenue to become part of the offer.
Costs beyond the base plan
The subscription is only one part of total cost. HighLevel currently lists separate pricing for products such as AI Employee, a branded client portal app, dedicated email IPs, HIPAA compliance, online listings management, and other optional services. Phone and some usage based services can also create additional charges.
Annual billing
HighLevel currently lists annual prices of $970 for Starter, $2,970 for Unlimited, and $4,970 for Agency Pro. Compare annual savings with your confidence that the platform fits before committing for a year.
Check the current plans, trial terms, and product details directly with HighLevel.
Check current HighLevel pricing →Which plan should you investigate first?
Start with Starter if three sub accounts are enough. Look at Unlimited when client count makes unlimited sub accounts important. Investigate Agency Pro when SaaS Mode, automated account creation, advanced API access, or markup based rebilling is part of the business model.
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