Agency Tech Guide / HighLevel
HighLevel Starter vs Unlimited vs Agency Pro
Compare current HighLevel plans →
The cleanest way to compare HighLevel plans is to focus on account capacity, API access, rebilling, and SaaS capabilities.
Research note: Product details and prices can change. We use current vendor documentation for factual claims and recommend checking the vendor before you buy.
| Plan | Monthly price | Best reason to choose it |
|---|---|---|
| Starter | $97 | Up to 3 sub accounts, unlimited contacts and users, plus core platform features |
| Unlimited | $297 | Unlimited sub accounts, basic API access, and phone and email rebilling without markup |
| Agency Pro | $497 | SaaS Mode, automated sub account creation, markup on phone and email rebilling, and advanced API access |
Starter versus Unlimited
The biggest structural change is sub accounts. Starter currently supports three. Unlimited supports an unlimited number. Unlimited also adds basic API access and phone and email rebilling without markup. If your agency is growing beyond a few client workspaces, that distinction matters more than small feature differences.
Unlimited versus Agency Pro
Agency Pro is the software monetization tier. It adds SaaS Mode, automated sub account creation, markup based phone and email rebilling, user and agent reporting, and advanced API access. Read the SaaS Mode guide before paying for Pro only because it sounds more complete.
Do not forget usage costs
AI, phone, email, and selected premium services can add cost outside the base subscription. Build a simple monthly model around your real client count and expected usage before comparing plans only by sticker price.
Check the current plans, trial terms, and product details directly with HighLevel.
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