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HighLevel vs Keap: What Agencies Should Compare

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HighLevel and Keap both combine CRM and automation, but their current packaging is different. HighLevel prices around agency tiers and sub accounts. Keap currently starts at $299 per month and includes the full software platform, with required implementation services.

Research note: Product details and prices can change. We use current vendor documentation for factual claims and recommend checking the vendor before you buy.

HighLevel's agency model

HighLevel's current $97 Starter plan includes three sub accounts. Unlimited at $297 removes that limit, while Agency Pro at $497 adds SaaS Mode and advanced rebilling capabilities.

Keap's current model

Keap currently markets one broad software platform starting at $299 per month and says required implementation services support strategy, migration, and setup.

What to compare

Compare client account structure, onboarding needs, CRM workflow, automation depth, implementation support, and the real annual cost. An agency managing many separate clients has different requirements from a small business that values guided implementation.

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