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HighLevel AI Guide: Tools, Uses &, Cost Considerations

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HighLevel AI is a collection of products rather than one feature. Current documentation covers Conversation AI, Voice AI, Reviews AI, Content AI, Ask AI, AI Studio, and other AI capabilities.

Research note: Product details and prices can change. We use current vendor documentation for factual claims and recommend checking the vendor before you buy.

Current AI Employee pricing

ModelCurrent base priceGeneral approach
Pay Per UseNo monthly AI subscriptionUsage billed by the applicable unit
AI Employee Growth$50 per month per enabled locationDefined monthly allowances with overages where applicable
AI Employee Unlimited$97 per month per enabled locationBroader included usage, subject to fair use

Conversation AI and Voice AI

HighLevel currently documents 1,000 Conversation AI agent responses and 100 AI Agent voice minutes per month on Growth. Unlimited includes Conversation AI and Voice AI subject to fair use. Phone System charges remain separate from Voice AI plan coverage.

Reviews and content

Current documentation lists Reviews AI and Content AI as unlimited on Growth and Unlimited, subject to fair use. Pay Per Use has product specific charges.

Why agencies need a usage model

AI can change the economics of a client account because some products are subscription based while others depend on usage. Estimate expected locations, conversations, calls, and client pricing before promising an AI service at a flat rate.

Rebilling and reselling

HighLevel documents both supported usage rebilling and recurring AI Employee reselling. These are different. Rebilling passes usage costs through under a configured model. Reselling packages an AI Employee subscription as a client facing recurring offer.

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